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cookies usage policy policy regarding the use of cookies we use a few online tools, such as cookies and web beacons, on our online "platforms": websites, mobile apps, emails, text messages and social media accounts. this helps us to ensure that our platforms work properly but also to give you a great experience when you're booking a rental car with us. this policy explains what these cookies are and web beacon why we use them. if you have any other questions about how we use your information, please read our privacy notice and to the extent this does not respond your questions, you may contact us at privacy@.com. what is a cookie? a cookie is a small text file that is placed in your device's browser when you use a platform. this information can include your sign-in name, the items in your shopping cart, or your preferences (for example, your preferred language and car pick-up location). this lets a platform recognise your device and provide a better, smoother experience. cookies can be “session cookies” or “permanent cookies”. session cookies are automatically deleted when you close your device's browser; permanent cookies stay in your browser until you delete them, or your browser deletes them based on the cookies’ duration period. permanent cookies allow platforms to recognize your device every time you get back on the platform and remember your preferences for when you visit them again, helping these platforms to work more efficiently and thus enhancing your experience of the services we offer. cookies are not spyware or adware and can't deliver viruses or run programs on your device. to find out more about cookies, please visit www.youronlinechoices.eu what is a web beacon? a web beacon is a tiny graphic image of just one pixel that can be delivered to your computer as part of a web page request, in an app, in an advert, or in an html email message. web beacons can be used for many purposes – including site traffic reporting, counting unique visitors, advertising, auditing, reporting and personalisation. they also help us to monitor our site and to ensure that each page is loading properly and quickly. this enables us to provide our users with more relevant content or additional information about our services. how and why do we use these technologies? we use these technologies to collect information about the number of visitors to the site, their behavior and their preferences when using our platforms. on the website .com, we use a variety of cookies to do different things: technical cookies : to give you user-friendly platforms that function correctly and that adapt automatically to you and to manage your bookings. technical cookies are absolutely necessary to make our platforms work properly for you. the technical names of these technical cookies are: [__cfduid, phpsessid, _hjincludedinsample, wb_sessions, ] functional cookies : to remember any preferences you set when you visit our platforms, such as your preferred language and currency. these cookies improve and simplify your experience on our platforms. the technical names of these functional cookies are: [accept-cookies-new, kw_cookie_accept, lang, menu_opened, redirected, we-love-cookies] analytics cookies : to help us improve and optimise our platforms. we (or our third-party service providers) may use them to gather aggregated or segmented information about visitors, so we can see how effective and relevant our adverts are for the users. that information can include what web pages and adverts you viewed that enabled you to reach our platforms, what referring/exit pages you arrived and left from, which platform you used, how you interacted with our platform, what search criteria you used, and which emails you opened and acted upon. we do not use this information to personally identify you. the technical names of these analytics cookies are: [_ga,_gid, _gat, _gac_<ua-20777432-11>, gtm_auth, gtm_debug, gtm_experiment, gtm_preview, optimize_editor, fr_alege_masina, fr_cauta, fr_verifica, act, c_user, datr, dpr, fr, locale, m_pixel_ratio, pl, presence, sb, spin, wd, xs, __hssrc, __hstc, hubspotutk, intercom-id-c5ke8zbr, intercom-lou-c5ke8zbr, intercom-session-c5ke8zbr, mp_6d7c50ad560e01715a871a117a2fbd90_mixpanel, mp_e479e8851f757cf9ad28709f0ec8dc01_mixpanel, mp_hj_mixpanel, optimizelybuckets, optimizelyenduserid, optimizelysegments, utm_params] commercial cookies : to work with online advertising companies to display personalised adverts when you visit our platforms and third-party platforms. this is called "retargeting" and may be based on your browsing activities, such as what you do on our platforms, or which destinations you have been searching for a car in. our business partners may also give us information about your browsing history to help us make sure our platforms deliver the most relevant, personalised experience. the technical names of these commercial cookies are: [ ads/ga-audiences, ide, __gfp_64b, cto_lwid] we also use google analytics, which is a web analytics service offered by google that tracks and reports website traffic, and helps us identify pages that are slow, broken or poorly performing. we use the information to compile reports and to help us improve the site. the cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. google stores the information collected by the cookie on servers in the united states. google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on google's behalf. google will not associate your ip address with any other data held by google. by using our website, you consent to the processing of data about you by google in the manner and for the purposes set out above. for more information, please visit www.google.co.uk/analytics some adverts may be delivered to you by third-party online advertising and marketing companies. these companies use certain technologies to deliver adverts and marketing messages. they also use them to collect non-personally identifiable information about the adverts they display, and about your visit to (or use of) our platforms. they do this by placing a cookie on your computer so it can read your ip address, however we mention that we do not have access or control over the cookies and technologies that our partners use for this purpose. this cookie may be recognized by reference to the technical name [_hjdonepolls, _hjminimizedpolls] and may be disabled by you. it's your choice: opting in and opting out we may use any of the technologies mentioned in this policy. the first time you visit one of our platforms, we will ask you to “opt in” (i.e. consent) to our use of cookies and web beacons. we mention that your consent is not irrevocable and that you will be able to change your mind at any time in this respect. if choose not to accept the technical and/or the functional cookies, you will not be able to enjoy the full functionality of our platforms’ functions and the overall experience will not be as smooth or as fast. to disable cookies: if you are using internet explorer 8.0+ : - go to "tools" in the menu bar and then click on "internet options" - click on "privacy" tab on top - move the slider up to the "block all the cookies" setting if you are using firefox 4.0+ : - go to "tools" in the menu bar - click on "options" - click on "privacy tab" - disable the box that says "tell websites i do not want to be tracked" if you are using google chrome : -go to "tools menu" -click on "settings" -click on "advanced settings" -click on "privacy/content settings" -"cookies" should be selected. once done select "block third party cookies and site data" if you are using safari 5.0 : - choose safari > preferences and click "security." - in the "accept cookies" section, specify if and when safari should accept 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